• Two women laughing in Jadea high-waist cotton briefs, plum and heather gray
  • Feel like yourself again: woman in black Jadea high-waisted brief. After a C-section, postpartum and beyond, period and bloated days, weight ups and downs, midlife and menopause
  • Same woman, front and side view: a thin waistband rolling under her belly in grey drugstore briefs, then the wide Jadea waistband lying flat over the belly in blue
  • So comfy, you'll forget them: woman sitting on the floor in a red Jadea high-waisted brief. Won't roll down when you sit, won't ride up when you bend, no more tugging all day, no cut in half feeling
  • Jadea high-waisted cotton brief features: FlatHold waistband, gentle tummy hold, soft stretch cotton, no-dig leg bands, full-back coverage
  • Drugstore underwear vs Jadea high-waisted cotton brief: stays put, full back, wide soft no-dig bands, smooth gently held, pad-friendly, keeps its shape, flattering
  • Four women, before and after: thin waistbands rolling under the belly, then Jadea high-waisted cotton briefs lying flat
  • 5-star review from Dana, 46, wears XL: My husband asked if they were new. Twice.
1 9

Finally, High-Waisted Underwear That Actually Stays Put All Day

4.8 · 656 reviews
$37.00

Held, not squeezed. Soft stretch cotton that adapts to your body — however it changes.

FlatHold™ Wide Waistband

Soft, Breathable Cotton

No-Dig Leg Bands

Full Belly & Back Coverage

Choose Your Offer: (Halloween Sale)

Not sure? Free size exchange

Find your size

SizeHips (widest part) (in) (cm)Waist (in) (cm)US / CA dressUK / AU dressUS panty size
S36–37.591–9526–27.566–704–68–105
M38–40.597–10328–3071–768–1012–146
L41–42.5104–10830.5–3377–8412167
XL43–44.5109–11333.5–3685–9114188
2XL45–46.5114–11836.5–38.592–9816209
3XL47–49.5119–12639–4199–10418–2022–2410

Measure the widest part of your hips.

Hips are the most accurate guide for a full-coverage brief. If your hips and waist point to different sizes, go with your hips.

Between sizes, carrying a lower belly, pregnant or postpartum? Size up.

Free exchanges if it’s not perfect.

Brief 1:
  • Mastercard
  • Visa
  • American Express
  • Apple Pay
  • Google Pay
In stockShips to AU

Selling out fast

Due to high demand, quantities are limited.

89% sold

60-Day Guarantee

Free Size Exchange

Machine Wash & Dry

Discreet Packaging

What makes it different?
  • The wide FlatHold™ waistband lies flat instead of rolling or digging in
  • High rise that sits above the C-section shelf, not in it
  • Soft, covered leg bands: no marks on your thighs
  • 95% breathable cotton, full coverage front and back
Will it fit me?

Sizes S to 3XL. Measure the widest part of your hips and check the size guide.

Between sizes? Size up. And if it isn't perfect, the exchange is free.

Fabric & care
  • 95% cotton, 5% spandex
  • Wide, soft waistband with covered elastic
  • High rise, full coverage front and back
  • Machine wash
Shipping & returns

Free size exchange. Wrong size? We send you the right one.

60-day money-back guarantee. Not for you? Send them back within 60 days for a full refund.

View full details

Real women. Real bodies. Finally comfortable.

Woman wearing Jadea high-waist cotton brief
Mom taking a mirror selfie in a black Jadea high-waist brief, thumbs up
Woman wearing Jadea high-waist cotton brief
Woman laughing while folding her Jadea briefs on the bed
Woman wearing Jadea high-waist cotton brief
Jadea briefs in five colors spread out on an unmade bed
Woman wearing Jadea high-waist cotton brief
Woman dancing in her kitchen in a deep purple Jadea brief
Woman wearing Jadea high-waist cotton brief
Smiling woman holding up a burgundy Jadea brief in a selfie
Woman wearing Jadea high-waist cotton brief

Sound familiar?

You sit down. It rolls down.

On the floor with the kids, in the car, on the couch: the waistband folds over and slips into the crease.

You tug at it all day.

Pulling it back up between meetings and at the school gate, hoping nobody notices.

The elastic cuts you in two.

A thin band digs in and draws a line that wasn't there before. And you blame your belly.

The real reason

It's not your body. It's the Skinny Band Effect.

Most briefs hold everything up with a thin elastic, about a centimeter wide. All the pressure lands on one line: it digs in, folds over when you sit and rolls down into the softest part of your belly.

The FlatHold™ waistband spreads that pressure over a wide, soft, covered band. It lies flat instead of cutting in, and stays where you put it.

Get the FlatHold™ waistband

Made for you if…

After a C-section

The waistband sits above the shelf, with nothing pressing on your scar.

Your belly has changed

Baby, birthdays, hormones: full coverage that holds you in without squeezing.

On your period

A wide gusset that keeps your pad in place.

Every single day

Soft, breathable cotton you forget you're wearing, morning to night.

Why women switch

Jadea DrugstoreShapewear
Stays put when you sit
No squeezing
No digging at the legs
Full coverage
Breathable cotton
All-day comfort
Switch to Jadea

He'll never call them granny panties.

Full coverage, a flattering high rise and colors you'll actually want to be seen in.

  • Husband laughing as he hangs Jadea briefs on the clothesline
  • Husband holding up a purple Jadea brief by the dryer, impressed
  • Couple laughing while folding laundry together on the couch
  • Husband adding a folded Jadea brief to the pile in the kitchen while his wife laughs
Pick your colors

Women like you, in their own words

4.8

Based on 656 reviews

Verified-purchase reviews of our brief.

  • Maureen S.

    Verified purchase

    Worth it

    Not much to say, comfortable. Fit as expected. Bought more than once because of wanting other colors.

  • Verified buyer

    Verified purchase

    Great

    Soft and comfortable, great fit and loved the colors

  • After surgery

    Mslonda

    Verified purchase

    Surgery buy

    I purchased these to wear after my surgery and they were so comfortable.

  • Verified buyer

    Verified purchase

    Comfortable

    Love these! Very comfortable!

  • Verified buyer

    Verified purchase

    Comfy

    I like these not to loose not to tight. Just just right

Details & Care

What it's made of

Everything you'd want to check before buying.

Fabric

95% cotton, 5% spandex. Cotton-lined gusset.

Waistband

Wide, soft FlatHold™ waistband with covered elastic: nothing digs in, nothing rolls.

Leg bands

Covered, soft leg edges that lie flat instead of cutting in.

Care

Machine wash cold, tumble dry low.

Fit

High rise, full coverage front and back. Not sure about your size? See the size guide.

Our guarantees, in detail

60-Day No-Roll Guarantee

If your briefs roll down, contact us within 60 days of delivery for a full refund.

Free size exchange

Wrong size? Tell us within 60 days and we'll send you the right one, free.

Discreet delivery

Plain packaging, no logo, nothing on the outside that says what's inside.

Why we made it

So we fixed the waistband.

We kept hearing the same thing from women: my underwear rolls, digs in, or makes me feel like my grandmother.

So we fixed the waistband. Wide, soft, flat, and made for the body you have today.

FAQ

Questions before you buy

Will the waistband sit on my C-section scar?

No. The high rise and wide waistband sit above the scar, not on it or in the fold.

I had my baby years ago. Is it too late?

Not at all. Jadea is made for the body you have today, whether your C-section was six months or four years ago.

Is this shapewear?

No. Jadea holds you in gently with a wide, soft band. No compression, no squeezing.

Will they really stay put when I sit?

That's the whole point of the FlatHold™ waistband. And if they roll down, our No-Roll Guarantee refunds you.

Will they show under my clothes?

The wide, smooth waistband lies flat, with no thin elastic cutting a line under jeans or a fitted dress.

How many briefs do I get?

One brief per unit, in the color and size you choose. Buy 2, get 1 free. Buy 3, get 3 free.

How do I choose my size?

Measure the widest part of your hips and check the size guide. Between sizes? Size up. Exchanges are free.

Halloween Sale · Buy 3, Get 3 Free

Ready to forget your underwear?

6 briefs for $74.70: that’s $12.45 each.

Get my 3 + 3

60-Day No-Roll Guarantee · Free size exchange · Discreet delivery